The English Cemetery

I recently read that Google's becoming a productivity provider for webmasters rather than a search company. Well, they've been very good in search over the last years, and they're very good now as well. And as productivity tool makers, they're excelling themselves, which is very much welcomed by webmasters. The latest example, a wizard to set-up a Google Map plus local search in your website (annoucement here). Although they've created a totally US-centric wizard, I guess the local searches will work also if you set up a location centered somewhere in Canada, France, Germany, Italy, or Spain.

I've made an example, and it's working here: Centered around Eibar, in the Basque Country.

Results are sometimes strange. Search for 'arrate', a common name for people and commerce here in Eibar, and you get fine results, though navigation or scrolling using those little green arrows isn't that obvious. However, if you try 'bar' you get a view of some bar in England (!), then green arrows will bring you back to Eibar, but the first result is so confusing and absurd. Search for 'hotel' shows hotels in other Basque towns, but not the nearest hotel in Eibar itself...
   

A recent reference about Tagzania in Wales. We read there:

Web-savvy Welsh speakers are volunteering translation skills and some digital hwyl to help stake out the new wave of Web 2.0 services for the mother tongue.

Key sections of Tagzania, which lets users create and share map mash-ups with custom markers organised by tags, were recently translated into Welsh; now the site is also being used to publish Welsh-language cartographies of domestic and world locations.

"I translated it myself in about an hour," said Rhys Wynne, business officer at the Menter Iaith Caerffili language initiative, who localised core navigation and other elements for the Basque Country-based site in his spare time.

"l was reluctant to commit myself to something too big, but Tagzania's Luisxto Fernandex convinced me there wasn't a lot of work involved and, once he sent me the files, I saw it was quite easy."

They don't spell my name quite correctly, but at least the name of our Welsh contributor and Tagzanian user Rhys is well. Being Basque myself, this article makes me proud, seeing that another minority language can have some service in their language...

Rhys puts the article in context in English and Welsh.

Anyone wants another language in Tagzania? It's easy, and it may give you celebrity status in your local 2.0 scene, as it has with Rhys ;-)

Google's new big offering Google Custom Search will create thousands of specialized vertical search sites or aggregated search engines. More clicks in ads for webmasters and Google Inc.

Here's our first try: Sustatu, the Basque Slashdot (please understand scale) features now a basque-language content-only search tool. That's practical because Google doesn't allow searches restricted Basque-language results. Now we can search in Basque for generic terms or proper names like Ubuntu or Albert Einstein.

Reaching all Basque content in that customized search will be impossible. But Pareto's law may apply, cover 10% of sites, get 70% of most interesting content. At least of those sites that are monolingual (they tend to be more focused on delivering quality content that those based on translation), host most stuff, are renewed more consistently... 

Using Google Earth, Google Maps and Sketchup for the Venice Architecture Biennale this year, looked like an obvious option. We received a commision in Tagzania to develop such a project. Given that the motive for the event was Cities, Architecture and Design, it looked quite logical that these new ways of literally looking at cities and buildings, should be there.

But not much projects have tried that path, I guess. Exhibitions tend to be carefully designed for spectacular pavillions, it seems... Not much web based extensions of those works, which, with these Google tools, could be quite easily made. For Google Maps properly, I've been searching but I found nothing. For Google Earth, something called Real Time Rome looks exciting, but you have to go to Venice to see it, apparently. Then, there's the VEMA project of the Italian Pavillion: in this one, they thought better, and you can download a KMZ file. Finally, there's what Tagzania did for the Spanish pavillion: newest Spanish archiecture, buildings modeled on Sketchup and placed on Google Earth for a 16-screen video installation. Not only Google Earth, but Sketchup files there also: the screenshot below, it's for a sports pavillion in Santander.

The London-based real-estate mapping start-up, Nestoria, which I mentioned some posts back, continues advancing steadily. They now cover the whole of the UK, have permalinks for given latitudes, longitudes and bounding boxes, offer the possibility to embed their maps elsewhere...

But one feature introduced today has just been announced at an event in the UK by Mikel Maron, geo-hacker behind Mapstraction, GeoRSS and other things: open maps in a commercial mashup!.



Look at this map here, encapsulated in an iframe with their code. It's in the Isle of Wight, in the southern coast of England, and although you may see the Googlemaps watermark, imagery is not Google's but from OSM (Open Street Map). They have mapped quite well that area, produced vectorial maps with the aggregated info, and those maps have been inserted like tiles into Nestoria. Looks as if a static and local bunch of map tiles is being called, instead of dynamic calls to some server, but, however, a nice achievement, which they explain in more detail in their blog. Great shot, Nestoria! (I am certainly sympathetic to them: one of the founders of the company behind is Javier Etxebeste, a Basque Internet entrepreneur, formerly director of Yahoo Europe).

Mikel Maron announces another achivement in his blog: a Mapstraction demo. One code, three mapping APIs. Fantastic.

I'll try to explain ergative construction today. I owe this to Wheylona, american blogger in Donostia who's trying to learn Basque. Ergativity is a feature of Basque grammar that might be considered odd by speakers of surrounding European languages. However, it's a feature documented by other languages in the world (unrelated to Basque) like Georgian or Chechen, for instance.

OK. Well, ergativity is, as the Wikipedia puts it, this: an ergative language maintains an equivalence between the object of a transitive verb and the subject of an intransitive verb, while treating the agent of a transitive verb differently.

I have read strange examples of how this applies to everyday language. Steven Pinker, well known linguist with a brilliant Chomskyan book, The Language Instict, put it this way: as ergative languages mark the object of an transtitive action (I saw her) the same way as the subject of an intransitive action, therefore they say something like ran her, for she ran.

But both Wikipedia's definition and Pinker's example sound totally alien to me. Ergative construction must look really odd to everybody following that. So, I'll give an example of mine. Perhaps my own explanation will be as strange (and surely not as accurate) as those, but, I'll try anyway.

Wheylona happens to deal with dead bears in her Basque lessons... I'll use a dead parrot, instead. More geek and funny than dead bears, I guess.

It happens that, in Basque, to die and to kill are the same verb. Although there are synonims that do not coincide with both meaning, the most common form hil means both things. That's easy to explain if you speak an ergative language, because murder, at the end, is just transitive death. Or ergative death...

a) Loroa hil da - Parrot-the DIE has. The parrot's dead. More accurately, the parrot has died.

It's easy to transform the decease into a crime:

b) Loroa nik hil dut - Parrot-the I-erg.mark DIE I-have-it. I've killed the parrot.

c) Loroa John Cleesek hil du. Parrot-the John Cleese-erg.mark Die he-has-it. John Cleese has killed the parrot.

-k is the usual ergative marking case. It marks the agent ot the verb.

We may just reverse the actors of the drama:

d) Loroak John Cleese hil du - Parrot-the-erg.mark John Clese DIE he-has-it. The parrot has killed John Cleese.

In accusative language like the ones around us, they tell us, using their accusative logic, that in a) the parrot is the subject, and in c), it becomes the direct object. It is a dead parrot, but somehow, it raises like a zombie from its subject position to occupy a different grammatical niche.

In Basque there are no zombie parrots. The parrot is dead in a), and it's in the same inert and dead position in c), with no declension mark at all neither when it's the alleged subject (a) nor when the indoeuropean linguists declare it to be a direct object (c). What happens is that there's an agent of death now in c), John Cleese, who enters into the scene elegantly dressed in ergative. Why should the parrot have a different grammatical role now? Yet, that's how non-Basque europeans see this: the c)-parrot is not the same as the a)-parrot. Nonsense.

e) Nor hil da? Loroa. Who die has? Parrot-the. Who's dead? the parrot.

f) Nork hil du? John Cleesek. Who-erg.mark die has-it? John Cleese-erg.mark. Who killed him? John Cleese did!

So, what if the parrot committed suicide? Agent and object are the same then... That's easy and logic in Basque:

g) Loroak bere burua hil du. Parrot-the-erg.mark his head-the die he-has-it. The parrot killed his head, that is, the parrot killed himself.

Other Basque verbs also show this behaviour. Sartu: to enter, to put into.

h) Katua etxean sartu da. Cat-the house-the-in enter has. The cat entered into the house.

i) Katua etxean sartu du txakurrak. Cat-the house-the-in enter it-has-it dog-the-erg.mark: the dog has put the cat into the house.

The cat enters in both cases. You poor accusative-thinking indoeuropeans pretend to see a subject in one case, and an object in the other. We see an absolute cat in both cases; absolute being the name of the grammatical case... no mark at all, in contrast to ergative -k marking.

Is it all clear now?

Tim O'Reilly was here at the Basque Country yesterday, talking about web 2.0. The Basque Government paid him the visit. They are trying to push the development of IT industry, so four weeks ago Chris Anderson, the editor of Wired was here too.



I didn't attend but my coleagues Gari Araolaza and Nando Quintana did. They tell me it was very interesting. He talked much about user generated content, map mashups and many other concepts, much of them known by high profile geeks as we are ;-) but with new edges.

The fact is that he ended up showing a screenshot from Tagzania, and told that a local company is running it and showed an Alexaholic comparison chart showing Platial vs. Tagzania! Wow, O'Reilly is on the advisory board of Platial, so, I find that remarkable. And, curiously enough, I gave a presentation last week in Madrid (an event about Spanish Google map mash-ups) in which I used a similar Alexaholic chart, comparing those two sites plus Flagr.



Look, it was just yesterday that I posted that presentation in my spanish blog Mapamovil, using the new and nice Slideshare Flash embedable player. It's there, at slide number 8.

The 3D Warehouse where Google publishes 3D models for Sketchup and Google Earth created by the community has its interface redesigned in August. Basically, they added a Google Map with the location of models downloadable as Google Earth KMZ.

I sent them this suggestion, adding Google Maps to their interface, the very day the Warehouse opened, back in April. I posted that in their forum (also opened that day), but my post has disappeared... hummm :-( ... However, I did post about that in my Spanish-language blog and uploaded the interface suggestion to Amy Flickr account.

One of the big announcements that Google reserved for the Where 2.0 Conference, the availability of free Google-based geocoding , not only for the US, but for Spain, France, Italy and Germany, is having immediate effects. The most obvious, to me, is that this will boost continental real-estate mashups.

Look at this beta, http://www.revoluz.com/ made by the people of Panoramio (I was happy to met with them at Where 2.0) using Loquo.com data. Ubaldo Huerta, Loquo's master, helped them including the addresses in the feeds from Loquo, so Revoluz becomes the most similar European thing to the famous Housingmaps, which combining Craigslist (and Loquo is the Spanish Craigslist, bought by eBay last year) and Google Maps, was the first big mashup that deserved that name. So, any other can easily do the same, no screen scratching needed. Most addresses are not explicit enough for precise geocoding, but Loquo's big asset is visible price, so uncommon in Spain, where most agents don't mention the price of a house.

Another one, an Italian example: http://www.maiom.com/mappa.

Now that we see this in Continental Europe, the absence of UK geocoding in Google's offer becomes more obvious. I heard some English people at Where 2.0 and the Google Geo Developed Day that they felt like being 3rd World following the geocoding announcement...

However, the real-estate mashup environement is more active in the UK, despite expensive geocoding. There's a more advanced Internet and entrepreneurial culture there, both for customers to use the net to search homes, and better ground for start-ups to blossom. And this is the result of that:



The latest brittish real-estate website that I have noticed is Nestoria. Its look and feel resembles Trulia, that great US site. Very professional, apparently tied to the geo-hacker community... The continental mashups quite far from that level.

I'm at the Where 2.0 conference in San Jose. We come to see how things move around here... There are many similar sites to Tagzania, and we wanted to test the atmosphere. One of the contenders that has risen in the realm of social apps is the New Zealand company named Projectx Technology who have launched Zoomin.co.nz and Zoomin.com.au in NZ and Australia.
 
One of the features of Zoomin is the nice URLs they get. Check this in Australia:
 
 http://zoomin.com.au/australia/wa/perth/east+perth/hay+street/310/
 
Postal addressess equal URLs. Nice concept. Now they've extended it to the US with a thing named Zopto, and beginning with California they have things like:
 
 http://preview.zopto.com/ca/orange/irvine/boise/
 
 http://preview.zopto.com/ca/san+francisco/san+francisco/market+street/10/
 
Well, we just made for a customer a very similar thing. Independent from Tagzania, fully, and we just didn't have any say in the main GIS at B5m, the mapping app of a Basque region, but we did manage to create a very nice postal directory: one URL per every address in the region of Gipuzkoa, in the Basque Country, a relatively small area of 0.5 million people, where there are 80.000 final web addresses.
 
 So, this is the home level:
 
http://b5m.gipuzkoa.net/kaletegia
 
 and this is a certain city, with its street list:
 
 http://b5m.gipuzkoa.net/kaletegia/tolosa and let's jump to streets beggining with S...  
 
We choose a street, Urkizu Auzoa:
 
 http://b5m.gipuzkoa.net/kaletegia/tolosa/urkizu_auzoa
 
There it is, the list of buildings there, also arrangable by house names, as this happens to be a rural area with traditional households.

And, of course, the final address of any given house has its URL:

http://b5m.gipuzkoa.net/kaletegia/eibar/bidebarrieta/042

Not only works with postal addresses, but with rivers, mountains, and other elements, as roads, and exact kilometer points in roads:

http://b5m.gipuzkoa.net/kaletegia/errepidea/n-634/

http://b5m.gipuzkoa.net/kaletegia/errepidea/n-634/31
 
A couple of screenshots: one from a street, and the other one, a whole kilometer in road N-634